Case studies
Developing a Healthcare Platform in Pharma
Overview
Challenges
HarteHanks needed a solution that would not only streamline healthcare professionals’ workflows but also ensure efficient, compliant handling of patient support programs and medication reimbursement processes. Initially, the system development started in-house but required a technology partner to continue building, iterating, and enhancing the platform with frequent releases and improved functionality.
Solution and Technological Approach
Strongbytes partnered with Harte Hanks to take over the development and maintenance of AbbVie’s healthcare platform. A dedicated team of experts was allocated, focusing on software modernization, redesign, and the development of new features. The collaboration resulted in enhancing several key applications, including:
- Patient Support Program Application: Designed for Care Coaches, this application manages patient journeys, automates planning, and offers features such as scheduling, task visualization, and integration with patient portals. It streamlines patient support tasks and enables pharmacovigilance reporting.
- Reimbursement Documentation Application: This tool helps healthcare professionals (HCPs) manage and complete the documentation required for the reimbursement of AbbVie’s medications. It simplifies patient registration, data recording, and form submission, allowing HCPs to download ready-to-submit documents.
- Patient Services Portal: A secure platform for managing patient administration and services, including referring patients to services like Care Coaches, HealthBeacon, and access to the Patient Portal.
Outcome
Throughout this period, both teams have formed a cohesive unit, working seamlessly together to build and enhance a robust healthcare system for AbbVie. The ongoing relationship is a testament to the mutual trust, shared vision, and commitment to excellence that both parties bring to the table. By combining Harte Hanks’ deep understanding of customer needs with Strongbytes’ healthcare and technical expertise, the partnership has consistently delivered high-quality solutions that meet and exceed the expectations of AbbVie and its healthcare professionals. As the project progresses, Strongbytes and Harte Hanks remain dedicated to pushing the boundaries of what’s possible, fostering a long-term partnership that drives meaningful outcomes in the healthcare sector.
Business Impact
Enhanced Efficiency: The platform provided a streamlined workflow for healthcare professionals, saving time on patient management, documentation, and interactions. Automated patient journey planning reduced manual tasks for Care Coaches.
Improved User Experience: Modernization efforts improved the platform’s performance and user interface, making it easier for users to navigate and perform tasks.
Compliance and Security: The secure environment ensured that patient data and interactions were handled safely, meeting industry standards and maintaining AbbVie’s compliance requirements.
Long-term Partnership: Over five years of successful collaboration, Strongbytes and Harte Hanks have built a trusted relationship, consistently delivering high-quality solutions that address AbbVie’s evolving needs and ensuring ongoing innovation in the healthcare platform.
Technologies Used
Discover more case studies